Director of Digital Marketing - Acquisition and Growth at VTS
New York City, NY, US
VTS is changing the way that commercial real estate (CRE) is done - disrupting a $15 trillion dollar industry by becoming the modern operating system for CRE. We invented the category of leasing and asset management, which allows landlords and brokers to manage their entire leasing process to maximize revenue and performance. Our success shows in our numbers - we’ve grown 123% annually since 2013, and today we have over 11 billion square feet of commercial space managed on VTS, and we’ve expanded to ~200 employees globally. It’s an exciting time to join the VTS team as we continue to scale!
 
Our headquarters are in NYC, but we have hubs in other major US cities, Toronto, CA and London, UK.
 
Learn more at vts.com or @WeAreVTS
 
ABOUT THE ROLE
The Director of Acquisition Marketing for VTS - Truva will set the acquisition strategy, plan and execution for bringing and converting new tenants and tenant rep brokers quickly, efficiently, and scalably to Truva. You will oversee a portfolio of digital channels, drive testing and optimization with the goal of delivering multi-channel, personalized strategies to both sides of the marketplace. You will also help optimize the funnel on the site. As a seasoned leader, you will be a thought partner to senior members across our marketing team, helping us build, launch and rapidly scale the new marketplace. 
 
ABOUT THE NEW VTS MARKETPLACE (truva.com)
Over 60% of the US class A office space is already managed using the VTS leasing platform, and it is by far the #1 choice of commercial landlords and agents in the US. The VTS marketplace will integrate with the VTS leasing platform and will be the commercial real estate industry’s first marketplace where tenants can search and lease space with VTS’s Landlord and broker clients online.
 
Truva will attract and engage tenants and tenant rep brokers in every market to uncover space that will work for them or their clients. Unlike existing listing sites, the VTS marketplace will enable both landlords and brokers to dramatically improve the marketing and leasing of spaces by automating both the listing and leasing process, and will provide tenants with the most accurate and thorough listings in US’ top markets. 

WHAT YOU'LL DO

    • Lead vision, strategy, and results for acquiring new tenants and tenant brokers encompassing all digital, social and mobile channels
    • Define, and drive our acquisition and paid media KPIs
    • Build, mentor, and manage a team, including experienced direct reports
    • Develop and drive adoption of smart experimentation frameworks that result in significant learnings, efficiency and revenue growth
    • Partner cross-functionally with other departments including product, development and operations to launch the marketplace
    • Develop, implement, test and grow multi-channel marketing strategies to generate demand and grow our customer base
    • Create high-performing, repeatable programs across a variety of channels; possibly including: SEO, SEM, retargeting, paid social, mobile, etc.
    • Develop a quarterly plan to forecast user growth, establish a spending strategy including cost per lead & lead quality metrics, and allocate budget to meet growth goals
    • Improve and optimize campaign results through landing pages, content headlines, ad copy & images, emails and other pieces of our acquisition funnel
    • Collaborate internally to test and optimize content, design and conversion elements of our website to improve performance metrics and results
    • Manage our acquisition program from strategy to execution and track campaign ROI and performance for all channels and strategies against metrics

ABOUT YOU

    • You are an expert digital marketer who has operated significant media budgets and delivered results
    • You are comfortable managing SEO with resourcing/support
    • You can translate quantitative & qualitative data/insights into a strong marketing strategy and communicate the insights to others in the organization
    • You are experienced with channel and site testing optimization 
    • Ideally you have launched a product or brand extension and know what it takes to build excitement around a new launch
    • You have had a demonstrated impact on revenue and the growth trajectory from innovative ideas and collaboration with your team
    • You are both analytical and creative, able to evaluate the efficacy of a campaign based on business results, but creative and innovative in your thinking
    • You are resourceful and curious and you love to solve problems in order to drive continuous improvement
    • You are exhilarated by building new things 
    • You understand the consumer mindset and are dedicated to great consumer experiences 
    • You take ownership, collaborate well cross-functionally and have a high level of accountability in both independent and team initiatives
    • You have strong project management skills including ideation, driving alignment, planning resources, managing deadlines, and objectives, delivering analysis and recommendations
    • You have experience defining success metrics and delivering on critical KPI targets with a drive for results
    • You are a self-starter with the ability to set and meet deadlines, prioritize effectively and manage multiple projects at once
    • You have ecommerce, marketplace, Direct to Consumer marketing experience
    • You have at least 6-8 years of experience in acquisition marketing, direct response advertising or organic and paid performance media at a high-growth consumer brand

We Take Care of You!

    • Competitive compensation packages, including equity
    • Great medical, vision, dental, and commuter benefits
    • Fantastic location with easy walk to most major subway lines (Times SQ)
    • Generous family policies
    • Training and career development programs for everyone
    • A company that embraces and celebrates diversity
    • 401K plan
    • Unlimited vacation policy
    • Team lunches, company happy hours, ample snacks and drinks
VTS embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.
 
All your information will be kept confidential according to EEO guidelines.