Senior Demand Generation Manager at View The Space (VTS)
New York City, NY, US
VTS is changing the way that commercial real estate (CRE) is done - disrupting a $3.4 trillion dollar industry by becoming the modern operating system for CRE. We invented the category of leasing and asset management, which allows landlords and brokers to manage their entire leasing process to maximize revenue and performance. Our success shows in our numbers - we’ve grown 123% annually since 2013, and today we have over 9 billion square feet of commercial space managed on VTS, and we’ve expanded to ~200 employees globally. It’s an exciting time to join the VTS team as we continue to scale!
 
Our headquarters are in NYC, but we have hubs in other major US cities as well as in London, UK.
 
Learn more at vts.com or @WeAreVTS
 
ABOUT THE ROLE
 
We’re looking for a stellar demand generation expert to join our high-performing Marketing team. As the Senior Marketing Manager, Customer Growth, you’ll build the foundation and processes for scaling VTS’ customer lifecycle marketing program and develop & execute integrated marketing strategies and demand generation campaigns that support our aggressive upsell and cross-sell revenue goals.
 
This is a unique opportunity for an experienced, results-driven marketer who’s looking for a new challenge in a creative role in which they’re able to expand their skill set and wants to build programs from the ground up.. Reporting into the Director of Demand generation, you’ll work amongst a talented, collaborative team of revenue-minded marketers who are making a big impact at VTS, the commercial real estate industry, and who operate best-in-class with a world-class marketing tech infrastructure and the  budget to have impact.

What You'll Do

    • Build the foundational processes and architecture needed to launch and scale our customer lifecycle marketing programs
    • Collaborate with product marketing, product, customer success and onboarding teams to develop a customer onboarding strategy that drives long-term customer engagement, product usage, user retention, account growth, loyalty and advocacy
    • Design and implement quarterly and annual demand generation campaigns that drive upsell and cross-sell revenue from within our current client base
    • Activate & optimize customer nurture channels including email, in-app notifications, direct mail, advertising, events, etc.
    • Strategize with events teams, upsell sales teams for new and exciting ways to engage our enthusiastic customer base
    • Test and execute completely new marketing programs like referrals, local events, direct mail, ABM plays into customers, and more.
    • Measure, analyze and report on campaign performance regularly, adjusting tactics as required to ensure results are achieved

About You

    • 5-7 years of B2B marketing experience in a demand generation role at a growing SaaS organization
    • Proven experience in leading both strategy and execution of ROI-based marketing programs
    • Hands-on experience with account-based marketing strategies, tactics and tools (engagio a plus but not required)
    • Deep familiarity with Marketo and SFDC and ability to own marketing campaign automation
    • Strong analytical skills and ability to analyze and report on program effectiveness and ROI
    • Excellent project management, time management and organization skills
    • Effective communicator with strong presentation skills
    • Must have a collaborative, flexible attitude and enjoy working in an energizing, fast-paced environment

We Take Care of You!

    • Competitive compensation packages, including equity
    • Great medical, vision, dental, and commuter benefits
    • Fantastic location with easy walk to most major subway lines (Times SQ)
    • Generous family policiesTraining and career development programs for everyone
    • A company that embraces and celebrates diversity401K plan
    • Unlimited vacation policy
    • Team lunches, company happy hours, ample snacks and drinks
VTS embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.
 
All your information will be kept confidential according to EEO guidelines.